Your marketing plan is a written document that details the necessary actions required to achieve one or more marketing objectives.  It can be for a product or service, a brand, or a product line.  
                   
		          The marketing plan is part of an overall business plan.  A solid marketing strategy is the foundation of a well-written marketing plan.  While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.  |